Tiger Woods Returns to Video Games Through 2K Partnership
Tiger Woods has signed a long-term deal with 2K that will give the video game publisher rights for his name and likeness to be used exclusively in their golf games, including the PGA TOUR 2K franchise. The deal marks Woods’s return to video games; he was last seen as the face of the successful Tiger Woods PGA Tour series during a 15-year partnership with EA Sports that ended in 2013.
As part of the deal, Woods will serve as an executive director and consultant on the PGA TOUR 2K series. 2K will also partner with the TGR Foundation, Woods’s charity that provides underserved students with college-access programs and access to STEM curriculum.
The video game brand is already responsible for popular sports series like NBA 2K and WWE 2K, and made its golf debut last year with PGA Tour 2K21, which did not include Woods.
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The new deal comes amid uncertainties regarding the future of the 15-time major champion’s career, as Woods suffered leg injuries in a February car crash. In conjunction to the Woods signing, 2K additionally revealed that it has acquired HB Studios Multimedia, a Canadian video game developer that made PGA TOUR 2K21 and will continue working on the series under 2K ownership.